Sincerely Winona_September 2020

Sincerely Winona began as a travel blog in 2017 but was rebranded as a reiki, intuitive healing, and yoga business in mid-2020. Winona’s project was a fun full circle as her branding was my first ever branding project back in 2017. The rebranding was heavily influenced by astrology and crystal which are thought to add an extra element of healing to the treatment by helping release emotional, mental, or spiritual blocks.

The client wanted a refresh, but also to stay clear from overused or culturally insensitive imagery associated with reiki. The new brand would be able to reflect the original brand’s travel imagery.

Initial sketches paired with original 2017 branding